In the Rankin/Bass movie version of Rudolph, I love Rudolph, but can't stand Santa. When I was a kid, I used to feel guilty about not liking Santa, I mean, he was Santa! But now that I'm an adult, I can see how rude and mean Santa was in the movie -- right up until the end when he needed something from Rudolph.
The book has a kinder Santa, although possibly even meaner reindeer, so I'm not sure that is much of an improvement. Rudolph himself, however, is still sweet and endearing, the story is a good interpretation of the classic Christmas song.
The illustrations were done by Richard Scarry -- pre-1970s Richard Scarry, which is maybe not as stylized or recognizable as post-1970s Scarry, but is softer, sweeter and more endearing than post-1970s Scarry.